With over half the land in New Zealand used for farming, it can be quite a challenge to navigate through the mixed terrains. Meeting the challenge, Blue Wing Honda has positioned themselves as the leading supplier of motorcycles and all-terrain vehicles, particularly in the rural sector.
To keep in line with their strong brand, an external brand update was needed, as dealerships around the country had not had any work done for many years. Having completed a test site for Blue Wing Honda and demonstrating that we could provide quick delivery of an additional three sites, Programmed was enlisted to help with the national rollout that would redefine their brand identity.
Programmed developed a strong local branding solution by referencing an overseas Honda site, in order to create a 32 page style guide for rebranding the exterior of all 51 dealerships in New Zealand. Close communication was crucial to success as both the head office and each dealership had to provide feedback on the design of each site.
The old branding, consisting predominantly of red signage on white buildings, was replaced with red and white signage on grey buildings to add a modern and sleek feel. Using Programmed’s large network and expertise, safe delivery of signage and timely shipment was provided, even to the most remote areas.
Portals are a key element in the design. These are essentially monumental gates that go over the entranceway to each store. The portal sizes varied depending on the specific site, thus each location needed 2-3 site measures in order to tailor the signage correctly for each dealership.
The response has been overwhelmingly positive. “Just wanted to say how impressed we are with the new signage. The grey colour of the building works well with the red. Getting great comments already. Plus the team that came out for the install knew what they were doing and completed the task in good time. Thank you for the great work.” – Brent Happer (Happers Honda)
The new colours and signage by Programmed have transformed individual sites to true representations of the brand that is Blue Wing Honda. Previously Blue Wing Honda dealerships loved the motorcycles and products they sold; now they can be proud of their workplace too.